Bachelor of Business Administration in Marketing

Bachelor of Business Administration in Marketing Study Plan

Semester 1

ENGL 100	English 1 Section 1	3
GISL 100	Islamic Thought	3
GMAT 110	Math for Business -1- S1	3
GISL 105	Islamic Thought-English	3
GEST 100	Emirati Studies	3
GITB 120	Introduction to Information Technology	3
Total Credit Hours:		15

Semester 2

BACC 205	Principles of Financial Accounting	3
BECN 100	Microeconomics	3
ENGL 105	English ll	3
GMAT 115	Math II for Business	3
BBUS 200	Introduction to Responsible Business	3
	Elective 1
Total Credit Hours:		18

Semester 3

BSTA 200	Statistical Analysis	3
ESPU 200	English for Special Purposes-Business	3
GCRT 200	Critical and Creative Thinking	3
BFIN 200	Principles of Financial Management	3
BBUS 110	Fund. Of Innovation and Entrepreneurship	3
	Elective 2
Total Credit Hours:		18

 

Semester 4

BBUS 205	Quantitative Analysis in Business	3
BBUS 200	Introduction to Responsible Business	3
BMNG 200	Management & Organizational Behavior	3
BECN 225	Macroeconomics	3
GCMM 205	Negotiations Skills	3
	Elective 3
Total Credit Hours:		18

Semester 5

BMNG 210	Management	3
BMRK 200	Principles of Marketing	3
BBUS 305	Business Law	3
BBUS 343	Emerging Technologies in Business	3
BMNG 315	Operation Management	3
Total Credit Hours:		15

Semester 6

BBUS 400	Strategic Management (Capstone)	3
BDMR 300	Marketing Management	3
BDMR 305	Consumer Behavior	3
BDMR 310	Digital Marketing	3
Total Credit Hours:		12

Semester 7

BDMR 315	Omni-Channel Marketing	3
BDMR 320	Advertising on Digital and Conventional Platforms	3
BDMR 405	E-commerce Management and Cyber Security for Managers	3
	Elective 4
Total Credit Hours:		12

Semester 8

BDMR 410	Digital Transformation and the Future of Marketing	3
BDMR 415	Marketing Research	3
BDMR 420	Brand Management in the Digital Era	3
BDMR 467-473	Internship/Industry project	6
Total Credit Hours:		15