BDMR 320 Advertising on Digital and Conventional Platforms
Due to the ubiquitous nature of the internet applications, marketing is undergoing fundamental changes in how customers interact with brands, companies and each other. Social media has helped consumers gain control on what do they want to watch, when do they want to watch, and how frequency they want to watch promotional messages, and interact with the businesses. The purpose of this course is to train students on various social media platforms and internet tools and techniques to accomplish marketing, communication and promotion objectives. Students will equip with the relevant knowledge, perspectives, and practical skills required to develop marketing communication strategies that leverage the opportunities inherited in social media for achieving marketing communication and promotion goals.