BDMR 410 Digital Transformation and the Future of Marketing
Business managers and marketers need to consider what digital transformation means to their?organization. From young start-ups to mid-size companies to large enterprises, new technology is being integrated into all areas of business. The course focuses on what needs to be done to stay relevant in an increasingly competitive digital world. Additionally, current issues such as virtual reality, artificial intelligence etc., that affect marketing, now and in the future, will be discussed.