Academic Catalog

Dubai Business School Programs

Program Objectives and Learning Outcomes

 

Educational Aims of the Program

The Program Objectives (POs) of the Master of Bachelors of Business Administration program aims to provide students with a broad-based and well-rounded knowledge through acquiring communication skills, problem-solving and IT skills. It also aims to instill in students how to use their theoretical knowledge and apply it successfully for business organizations in their field of specialization.

 

Program Learning Outcomes (BBA Core Courses)

The Program Learning Outcomes (PLOs) for Business Core courses are shown in table 2 follows:

 

Table 2: Program Learning Outcomes of Business Core courses

 

After graduation, BBA students will be able to:

PLO1.

Discuss the basic concepts, theories, and methods of various business functions.

PLO2.

Apply theories and methods to critically solve business problems in the

workplace.

PLO3.

Demonstrate ethical behavior and communicate effectively in the workplace

 

Program Learning Outcomes (For Majors)

The Program Learning Outcomes (PLOs) for Accounting are shown in table 3 follows:

 

Table 3: Program Learning Outcomes of Accounting Major (ACC)

 

After graduation, Accounting students will be able to:

PLO1.

Demonstrate knowledge of concepts, techniques and theories and Information Technology trends in Accounting. Auditing, Taxation and Accounting Information Systems.

PLO2.

Discuss the ethical dimensions of Accounting, Auditing and sustainability reporting in a modern business environment.

PLO3.

Apply established theories to problems and practices in the discipline of Accounting and Accounting Information Systems.

PLO4.

Analyze the relevant Accounting principles and theories and Auditing procedures as well as the evolving regulatory framework.

PLO5.

Evaluate Accounting, Auditing and Financial Statement information to facilitate corporate decision making, included in complex business environments.

 

The Program Learning Outcomes (PLOs) for Finance are shown in table 4 follows:

Table 4: Program Learning Outcomes of Finance Major (FIN)

 

After graduation, Finance students will be able to:

PLO1.

Demonstrate knowledge of concepts, techniques and theories in finance.

PLO2.

Apply established theories and principles to financial problems and sustainability.

PLO3.

Analyze risk and evaluate banking operations, services and products.

PLO4.

Interpret financial information to facilitate decision making, including in complex environments.

PLO5.

Implement effective financial strategies for improving financial performance of organizations

 

The Program Learning Outcomes (PLOs) for Logistics and Operations Management are shown in table 5 follows:

Table 5: Program Learning Outcomes of Logistics and Operations Management Major (LOM)

 

After graduation, Logistics and Operations Management students will be able to:

PLO1.

Articulate the basic specialized knowledge of theories, methods, and concepts in the field of operations and Logistics Management.

PLO2.

Experiment the theories and analytical methods required to solve basic conceptual problems in the field of Logistics and Supply Chain

PLO3.

Reflect on the appropriateness and effectiveness of analytic tools, approaches, and techniques in solving different operations and logistics problems.

PLO4.

Communicate about the sustainable ethical, and responsible way in the field of operations and supply chain management

 

The Program Learning Outcomes (PLOs) for Managing People and Organization are shown in table 6 follows:

Table 6: Program Learning Outcomes of Managing People and Organization Major (MPO)

 

After graduation, Managing People and Organization students will be able to:

PLO1.

Demonstrate knowledge of theories, methods, and concepts in management in a variety of organizational settings

PLO2.

Apply management theories and methods to critically solve business problems and support decision-making in the workplace.

PLO3.

Develop skills to adapt in a rapidly changing environment, and to function in multicultural and multinational environments.

PLO4.

Analyze people management theories, concepts and practices across different sectors.

PLO5.

Evaluate the performance management practices and reward systems in the international people management context.

 

 

The Program Learning Outcomes (PLOs) for Entrepreneurship and Innovation are shown in table 7 follows:

Table 7: Program Learning Outcomes of Entrepreneurship and Innovation Major (EI)

 

After graduation, Entrepreneurship and Innovation students will be able to:

PLO1.

Demonstrate entrepreneurship skills to effectively manage a small business.

PLO2.

Develop a business plan to start and grow a small business within the UAE/regional settings.

PLO3.

Demonstrate skills to transform and transition a business venture.

PLO4.

Show an understanding of the theories of innovation and creativity and its importance to small businesses.

PLO5.

Develop possible activities to introduce and lead innovative practices in a small business.

 

The Program Learning Outcomes (PLOs) for Digital Marketing are shown in table 8 follows:

Table 8: Program Learning Outcomes of Digital Marketing Major (DMR)

 

After graduation, Digital Marketing students will be able to:

PLO1.

Design effective segmentation, targeting and positioning sustainable strategies.

PLO2.

Develop responsible ethical marketing mix sustainable strategies locally and nationally.

PLO3.

Apply marketing management functions and entrepreneurial skills in digital land scape.

PLO4.

Implement innovative marketing strategies based on quantitative & qualitative research methods.

PLO5.

Create the modern techno driven Digital Marketing innovative practices towards sustained business performance.

 

The Program Learning Outcomes (PLOs) for Customs and International Trade are shown in table 9 follows:

Table 9: Program Learning Outcomes of Customs and International Trade Major (CUS)

 

After graduation, Customs and International Trade students will be able to:

PLO1.

Articulate the basic specialized knowledge of theories, methods, entrepreneurial competencies and concepts in the field of customs and international trade.

PLO2.

Identify and implement the theories, methods and entrepreneurial competencies acquired to solve day-to-day problems in the field of customs and international trade.

PLO3.

Communicate ethical and professional standards needed for sustainable customs and international trade.

PLO4.

Evaluate customs administration and operational decisions and implement specialized innovative, technical, analytical and creative skills which are fundamental to problem solving and decision making in customs and international trade.

 

Mapping PLOs with CLOs to QFEmirates Level 7

 

Please click on the links to access the Mapping BBA PLOs and the Level-7 descriptors of the strands of QFEmirates

1.

Core Courses

2.

Accounting

3.

Finance

4.

Logistics and Operations Management

5.

Entrepreneurship & Innovation

6.

Digital Marketing

7.

Customs and International Trade

8.

Managing People & Organizations

 

Program Structure

 

BBA Program Curricula
The BBA program is composed of 123 Credit Hours, distributed as illustrated below:

 

#

Category

Number of Courses

Credit Hours

1

Core Courses

30

90

2

Concentration Courses

9

27

3

Internship

1

6

Total

123

 

Completion Requirements

 

The BBA degree is awarded upon the successful completion of 123 credit hours and a CGPA of 2.0 or above, within the maximum specified timeframe of seven (7) years. Only students who have completed all degree requirements prior to the graduation ceremony are eligible to be considered for degree honors. The categories for academic distinction are based on the following scale which is based on the graduation/cumulative GPA:

• Summa Cum Laude: CGPA >= 3.90 through 4.0 (Excellent) – with Highest Honors

• Magna Cum Laude: CGPA >= 3.70 through 3.89 (Very Good) – with Great Honors

• Cum Laude: CGPA >=3.50 through 3.69 (Good) – with Honors

This distinction shall appear on the student’s transcript and degree.