Select, use and analyze social media to build relationships, network, distribute messages and develop strategies for organizations. Prerequisite: 26 credit hours completed.

Principles and techniques for creating and distributing media graphics for Marketing, Advertising, Photojournalism, Public Relations, Digital Marketing, Branding, Journalism, and other media industries. Identical to JRN 302. Credit may not be earned in more than one of these courses. Prerequisite: 26 credit hours completed.

Advanced skills in using social media to engage audiences, establish professional brands, drive traffic and evaluate results. Prerequisite: Completion of 26 credits.

Concepts and principles of public relations practiced by corporations, agencies, non-profits and other organizations. Role of the practitioner stressed. Prerequisite: 26 completed credit hours.

Overview of strategic campaign processes and application of public relations theory to real-world projects including formative research, strategic and tactical planning, and plan evaluation phases. Prerequisite: One of: CJM 105, COM 101, IPR 101, JRN 101, JRN 102.

Organization of today's advertising industry; role of advertising in promotion; examination of types of advertising and media vehicles. Prerequisite: 26 credit hours completed.

An introduction to the principles and techniques used in writing for print, broadcast, internet, mobile, digital, direct mail, and point-of-sale advertising. Prerequisites: STC 360.

Focuses on planning and selection of advertising media emphasizing the theories and skills necessary to place advertising messages in the media. Prerequisite: STC 360.

An exploration of the history, functions, and required skills of advertising account management. Prerequisite: STC 360.

Introduce, understand, and apply primary and secondary research methods used in strategic communication context to develop advertising and public relations campaigns. Quantitative Reasoning. Prerequisite: STC 350 or STC 353 or STC 360.

This course covers data-mining and data visualization techniques for organizational decision making by focusing on analytics: tracking, analyzing, and synthesizing real-time social media. Prerequisite: 30 hours of university credit.

Creating and editing written materials for a variety of public relations purposes and a variety of media. Writing Intensive. Prerequisites: JRN 202; STC 350 or STC 353.

Techniques used to evaluate, execute, and synthesize advertising concepts and strategies, and digital content creation. Students will create advertising copy, designs, layouts, and presentations. Prerequisites: JRN 302, STC 360, STC 361.

Development of advertising plans. Choice of appeals, approaches, media, and creative strategies. Preparation, production, and presentation of campaigns. Budget allocation, marketing research, assessment, and evaluation. Prerequisites: STC 361; STC 365 or MKT 315.

This course will explain, explore, demonstrate, and examine the research techniques and interpretive skills used by advertising planners in the field of marketing- communications. Prerequisite: STC 360.

Examination of historic and contemporary public relations problems and programs with emphasis on research, planning and problem solving skills in public relations practices. Writing Intensive. Prerequisites: STC 350 or STC 353; STC 369QR; STC 450.

Practical applications of public relations principles in a diverse society. Prerequisites: STC 350 or STC 353; STC 450WI; STC 551WI.

Directed full-time work experience in a professional advertising environment. Prerequisites: completion of 56 credit hours; signed Advertising major; or graduate standing with an advertising background. Prior written approval of the designated internship director is required.