BUS 5500 Perspectives on Strategy
(formerly BUS 550)
This course gives the student an integrative perspective on strategy. It provides the opportunity to sharpen analytical skills by exploring, in detail, selected concepts in management and marketing and by introducing additional frameworks specifically addressing strategic decisions. Topics include the concept of strategy, industry and competitor analysis, identifying and sustaining competitive advantage, developing and analyzing strategic options and crafting and implementing strategies. Concentration Course.
Distribution
Business