BUS 5630 Brand Strategy and Category Management
(formerly BUS 563)
This course explores branding, brand equity and strategic brand management within a theoretical framework combining practical insights and applications for more effective decision making on a brand category level. The course provides a comprehensive foundation of the strategies and tactics that companies can use to help build value for stakeholders. Students will gain an understanding of all major components of marketing strategy and how effective integration can enhance the company’s profitability and marketplace position. Concentration Course.
Distribution
Business