MGT 578 Managing Corporate Innovation
The only sustainable competitive advantage in theglobal economy is the organization?s ability tocontinuously innovate. This course explores theentire innovation value chain from conceptcreation through market support and re-innovation.The role of regulatory and policy environments indriving innovation is studied. Real-world casestudies explore both innovation successes andfailures across a range of industries. Emphasis ison ?green? technologies as they create new marketsand industries.