City University of Seattle’s BSBA is designed to cultivate highly competent analytical thinkers, decision makers, and innovative problem solvers in administrative roles who can operate effectively within a VUCA world. Infused with simplicity, applicability, and timeliness, the contents of the program are developed to equip students with essential management skills that align strongly with the existing and emerging demands of what the World Economic Forum has described as the Fourth Industrial Revolution. Growing trends in artificial intelligence (AI), the internet of things, automation, big data, and cloud computing technologies are driving this dramatic transition. These knowledge areas and trends are no longer futuristic concepts or desired skills; they are our reality and professionals who understand and utilize them will be more valued.
The increasing complexity and uncertainty within the business environment renders the decision making process an almost impossible task. The BSBA’s core courses address this vital challenge by familiarizing students with relevant concepts and practices in business fundamentals and in emerging technologies and markets in a synergistic manner. This generative integration enables students to master the art of “making decisions under uncertainty” by becoming competent in concepts including experimentation and organizational learning, strategic management, engineering complex systems, trend analysis, extracting patterns of behavior from large datasets, market forecasting, and automation of processes and judgment. In addition, course designers and instructors prioritize the transformation of complex developing subjects such as AI into highly comprehensible and applicable knowledge to ensure the program is not exclusive to a specific group of students.
Students can select from a number of applicable and trending emphasis areas to expand the knowledge gained in the core courses. The emphasis areas include Data Analytics for Business Decision Making, Engineering Self-Organization, Management, Project Management, Specialized Study, and Electives. The BSBA provides promising options to its graduates by preparing them for higher levels of education (e.g., MBA and DBA) and by strengthening their foundation in subjects that secure success in a wide range of professional settings.
United States
Total Required Credits (180 Credits)
Lower-Division Requirements (90 Credits)
*** This program requires MATH 138 (College Algebra) or higher
Upper-Division Requirements (90 Credits)
Foundations of Business Operations Core (25 Credits)
Emerging Technologies, Methods, and Markets Core (20 Credits)
| BUS 420 | Artificial Intelligence (AI) Business Applications | 5 |
| BUS 424 | Fundamentals of AI | 5 |
| BUS 426 | Business Analytics for Decision Making | 5 |
| BUS 430 | Marketing and Competitive Analysis | 5 |
Organizational Systems, Complexity, and Strategy Core (20 Credits)
| BUS 300 | BusinessDynamics | 5 |
| BUS 402 | Managing Organizaitonal Systems and Complexity | 5 |
| BUS 304 | Organizational Behavior and Leadership | 5 |
| BUS 495 | Strategic Management | 5 |
Upper Division Electives (25 Credits)
Emphasis Area (25 Credits)
Choose one of the emphasis areas listed below:
Data Analytics for Business Decision Making Emphasis
Data Analytics for Business Decision Making Emphasis extends key topics in the core technology courses to help students enhance their practical knowledge of advanced techniques in artificial intelligence and business analytics. Courses in this category enable students to generate data-driven decision-making solutions for achieving and maintaining market differentiation by unlocking the value in their proprietary data. In particular, students gain the capacity to identify and harness the hidden insights (i.e., patterns) within massive amounts of data generated through social networking channels and internal business processes that are otherwise impossible to discern. This cohesive body of knowledge and skills is applicable to a variety of business functions, such as customer relationship management, marketing, human resource management, organizational management, and project management.
| BUS 440 | Introduction to Data Science | 5 |
| BUS 442 | Advanced Tools in Business Analytics | 5 |
| BUS 444 | Advanced Tools in Artificial Intelligence | 5 |
| BUS 446 | AI Challenges and Research Directions | 5 |
| BUS 448 | Strategic Decision Making Under Uncertainty | 5 |
Engineering Self-Organization Emphasis
The Engineering Self-Organization Emphasis familiarizes students with key concepts that play a direct role in the creation and management of modern companies, such as Amazon, Facebook, Google, Netflix, and Uber. A common element among these firms involves their distinct ability to develop structures that facilitate self-organizing exchange of information and/or products in the absence of a hierarchical control over operations. Accordingly, courses in this category help students:
- Understand and analyze complex systems in terms of how interactions of a system’s agents give rise to patterns of behavior at the macro level (e.g., buying a specific product);
- Design structures and conditions that guide the formation and evolution of collective behaviors (e.g., providing recommendations based on what communities of like-minded customers have purchased);
- Gain knowledge of sophisticated tools and concepts to develop decentralized models of management that strongly align with today’s nature of business;
- Position their company structurally to gain from uncertainty and chaos (i.e., building an evolving enterprise); and
- Cultivate ideas and generate innovative solutions using low-risk trial-and-error learning and evolutionary processes.
Students with the above skill sets and knowledge are in high demand across a variety of sectors within firms and can also operate as successful entrepreneurs and small business owners because they are able to match the complexity of their company and solutions with the complexity of the environment.
| BUS 450 | Introduction to Complexity | 5 |
| BUS 452 | Antifragility: Gaining from Chaos and Uncertainty | 5 |
| BUS 454 | Evolutionary Engineering | 5 |
| BUS 456 | The Self-Organizing Enterprise | 5 |
| BUS 458 | Meta-Conditions: Evolving Desired Collective Behaviors | 5 |
Management Emphasis
The Management Emphasis is designed for students wishing to pursue a variety of management positions within strategic and tactical divisions of companies. Courses in this category help students gain a strong strategic vision and mindset. This is achieved by learning how to analyze organizations in terms of structures and systems to identify change and new alignments that maximize the fit between internal capacities (e.g., teams, processes, and resources) and the environment’s demands. A key objective of this emphasis is to cultivate managers, entrepreneurs, and small business owners who can create and sustain a competitive advantage and manage their business in new and unique ways. Accordingly, students learn about a wide range of markets and business scenarios; acquire analytical and problem-solving skills; become proficient in negotiation and conflict resolution; and master innovative decision-making and entrepreneurial thinking through cross-pollinating ideas. The above skills can be applied to a career in consulting, personnel management, strategy and innovation, global and small business, entrepreneurship, organizational behavior and leadership, change management, healthcare, project management, and operations and production.
| PM 444 | Negotiation and Competitive Decision Making | 5 |
| BUS 462 | Strategic Consulting | 5 |
| BUS 464 | Design of Effective Teams and Organizations | 5 |
| BUS 466 | Entrepreneurship and Small Business Management | 5 |
| PM 401 | Introduction to Project Management | 5 |
Project Management Emphasis
The Project Management (PM) emphasis augments the core curricula with a solid foundation in how to organize, lead, and schedule projects in a variety of disciplines. Courses in this category are informed by principles of system dynamics and by the Project Management Institutes’ (PMI©) Body of Knowledge (PMBOK®). This integrated and multidimensional design enables students to understand, analyze, and guide the nonlinear behavior of organizational systems while managing operations and project tasks. Students gain distinct skills in micro and macro approaches to Project Management by learning about the applications of key knowledge areas including systems thinking, systems archetypes, change and risk management, scheduling and cost management, PM toolbox, strategic decision-making, and art of negotiation. All of the Project Management courses qualify for PMI’s Professional Development educational/training Units (PDU®), which are a crucial qualification part of PMI’s coveted Project Management Professional (PMP®) certification. Demand for Project Managers continues to grow domestically and globally in a wide range of industries including aerospace, IT, software, construction, finance, manufacturing, healthcare, energy, production, and telecommunications.
| PM 401 | Introduction to Project Management | 5 |
| PM 442 | Introduction to System Dynamics | 5 |
| PM 444 | Negotiation and Competitive Decision Making | 5 |
| PM 404 | Project Scheduling and Cost Management | 5 |
| PM 406 | Project Risk and Change Management | 5 |
Specialized Study Emphasis
The Specialized Study emphasis consists of five courses taken in a specific content area. Coursework may be completed through independent study, current course offerings, or developed for a specific industry or organizational setting. The Specialized Study emphasis is proposed by the student and approved by the Program Director prior to registration.
Europe
Total Required Credits (180 Credits)
Lower-Division Requirements (90 Credits)
Required Lower Division Courses (45 Credits)
| ENG 102 | English Composition II | 5 |
| | |
| MATH 138 | College Algebra | 5 |
| (or) | |
| MATH 141 | Precalculus | 5 |
| (or) | |
| MATH 151 | Calculus | 5 |
| | |
| SSC 220 | Principles Of Microeconomics | 5 |
| SSC 221 | Principles Of Macroeconomics | 5 |
| MTH 110 | Introduction To Statistics | 5 |
1 SCI Course
| Student’s Choice | |
| AC 215 | Fundamentals Of Accounting | 5 |
| CS 201 | Information Technologies for Managers | 5 |
| MG 201 | Introduction To Functions Of Mgmnt | 5 |
Lower Division Electives (45 Credits)
Upper-Division Requirements (90 Credits)
Undergraduate Core (20 Credits)
Business Core (45 Credits)
Emphasis Area (25 Credits)
Choose one of the emphasis areas listed below:
General Management Emphasis
The General Management emphasis is designed for students wishing to pursue a variety of management positions within organizations. This emphasis expands a student’s core knowledge of today’s business environment to include issues such as operations, the impact of the global business environment, and project planning.
| BSC 400 | Decision Modeling And Analysis | 5 |
| BSM 404 | International Business | 5 |
| PM 401 | Introduction to Project Management | 5 |
| Choice of two Approved Electives | |
Human Resource Management Emphasis
The Human Resource Management emphasis provides students with a solid foundation in general business as well as human resource fundamentals. Employment law, strategic management of human resources, employee relations, and employee benefits are a vital part of this degree.
Individualized Study Emphasis
The Individualized Study emphasis consists of five courses taken in a specific content area. Coursework may be completed through independent study, current course offerings, or developed for a specific industry or organizational setting. The Individualized Study emphasis is proposed by the student and approved by the Program Director prior to registration.
Information Systems Management Emphasis
The Information Systems Management emphasis is designed for those students wishing to pursue information management positions in organizations. This emphasis provides students with the broad technical basis needed to make management decisions related to technology.
| PM 401 | Introduction to Project Management | 5 |
| IS 308 | Internet Technologies | 5 |
| IS 350 | Systems Analysis and Design | 5 |
| IS 360 | Database Technologies | 5 |
| IS 470 | IT Service Management | 5 |
International Management Emphasis
The International Management emphasis provides students with a wide range of knowledge and skills to enable them to function effectively in the world of international business. Students may choose to concentrate on a geopolitical region of interest throughout the emphasis courses, or use each course to broaden their knowledge of different regions of the world.
| BSM 411 | Introduction to Geopolitics | 5 |
| BSM 412 | International Financial Management | 5 |
| BSM 413 | International Trade and Logistics | 5 |
| BSM 414 | International Management | 5 |
| MK 388 | Global Marketing | 5 |
Marketing Emphasis
The Marketing emphasis provides students with a solid foundation in general business as well as marketing fundamentals. Students explore global marketing and marketing research, as well as advertising and consumer behavior. Internet marketing is also a key element of the program.
Project Management Emphasis
The Project Management emphasis augments the core curricula with a solid foundation in how to organize, lead, and schedule projects in a variety of disciplines. Our courses are based on the Project Management Institutes’ (PMI©) Body of Knowledge (PMBOK®). All of our Project Management courses qualify for PMI’s Professional Development educational/training Units (PDU®), which are a crucial qualification part of PMI’s coveted Project Management Professional (PMP®) certification.
| PM 401 | Introduction to Project Management | 5 |
| PM 404 | Project Scheduling and Cost Management | 5 |
| PM 406 | Project Risk and Change Management | 5 |
| PM 407 | Intro To Cost Management In Projects | 5 |
| PM 408 | People and Communication in Projects | 5 |