MARK 4399 Marketing Strategy (Capstone)

This is the capstone marketing course and places emphasis on integrating knowledge of various marketing tools and models that may be useful in assisting the marketing manager in the decision-making process. All areas of marketing are discussed within the decision-making framework, with practical applications of techniques emphasized. This course must be taken in your last semester.

Credits

3

Prerequisite

MARK 3300, MARK 4350, MARK 3340. All students pursuing a Bachelor of Business Administration, Bachelor of Arts in Economics, or Bachelor of Science in Materials Management and Logistics from VCoBE, must apply for and be admitted to VCoBE before they are allowed to enroll in the Advanced Business Core and Major coursework for their degree.

Schedule Type

Lecture

Grading Basis

Standard Letter (A-F)

Administrative Unit

Marketing

Offered

Fall/Spring/Summer