MARK 4350 Marketing Research

This course covers quantitative research procedures and techniques used in business today. These include problem definition, sources of research data, survey methods, questionnaire design, and sampling techniques. Practical application of procedures and techniques is emphasized through class research projects.

Credits

3

Prerequisite

[QUMT 2341 and QUMT 3341] or QUMT 3343. All students pursuing a Bachelor of Business Administration, Bachelor of Arts in Economics, or Bachelor of Science in Materials Management and Logistics from VCoBE, must apply for and be admitted to VCoBE before they are allowed to enroll in the Advanced Business Core and Major coursework for their degree.

Schedule Type

Lecture

Grading Basis

Standard Letter (A-F)

Administrative Unit

Marketing

Offered

Fall/Spring/Summer