Area of Study Overview
Return to the School of Business and Management Homepage
The Bachelor of Science in Business Administration (BSBA) degree in Marketing is designed for students already working in the field of marketing or those interested in developing a career in:
- Product development
- Brand management
- Sales management
- Wholesaling
- Marketing planning and analysis
- Public relations
What Students Will Learn in the BSBA Degree in Marketing Program
Our BSBA degree in Marketing focuses on all essential marketing activities, from planning an organization's products and services to pricing, promotion, and distribution to customers.
All students in the BSBA degree in Marketing program must complete a Business Administration Capstone requirement which integrates content across the degree program and validates the student's knowledge.
Degree Requirements
- College Algebra within Intellectual and Practical Skills section of General Education requirements
- Statistics or Quantitative Skills for Business within the Mathematics section of General Education requirements
- How Students Earn Credit in the Area of Study: Courses in this area of study may be completed with Thomas Edison State University courses and/or courses from other institutionally accredited colleges. Prior learning assessment (PLA) and/or examinations may also be used.
School of Business and Management Upper Level Degree Policy
Require that baccalaureate students complete a minimum of 18 credits at the upper level (300 level or higher). Twelve upper-level credits in the area of study and six upper-level credits in the Business Core which includes the Capstone course.
NOTE:
Courses that are devoid of a course code can be accepted in transfer if completed at colleges and universities accredited by the six institutional accrediting agencies recognized by the U.S. Department of Education.
In addition, the University offers a host of ways to earn credit for knowledge obtained in non-collegiate settings. Examples include:
- Courses and examinations approved through National College Credit Recommendation Service National CCRS and the American Council on Education ACE College Credit Recommendation Service.
- Military service
- License and certifications
- Prior learning assessment (PLA)
Credit Distribution
I. General Education Featured Courses (45 Credits)
A. Intellectual and Practical Skills (15 Credits)
B. Civic and Global Leadership (9 Credits)
| SOC-101 | Our Changing World An Introduction to Sociology | 3 |
| ETH-230 | Ethics in the Digital Age | 3 |
| POS-110 | American Government | 3 |
C. Knowledge of Human Cultures (15 Credits)
Select two featured courses from the list below:
| SOC-291 | Criminology | 3 |
| HIS-114 | American History II | 3 |
| HIS-121 | Introduction to World History I | 3 |
| HUM-103 | Introduction to the Humanities III: Music | 3 |
| PHI-130 | Introduction to Critical Reasoning | 3 |
D. Scientific Knowledge (6 Credits)
For additional TESU course options that will satisfy this area of the degree, go to
Scientific Knowledge.
II. Professional Business Requirements (42 Credits)
III. Area of Study (18 Credits)
A. Required Courses (3 Credits)
B. Marketing Electives (15 Credits)
| MAR-479 | Applied Marketing Practices | 3 |
| MAR-306 | Creating and Implementing the Electronic Enterprise | 3 |
| MAR-335 | New Product Development and Marketing | 3 |
| MAR-441 | Marketing with Digital and Social Media | 3 |
| MAN-432 | Small Business Management | 3 |
IV. Electives (15 Credits)
For TESU course options, go to Elective Courses.
| TESU accepts credits in transfer from accredited institutions as well as non-collegiate providers. View information and resources on where you may find additional learning experiences. |
Total Credit Hours: 120