BSBA in Marketing

Area of Study Overview

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The Bachelor of Science in Business Administration (BSBA) degree in Marketing is designed for students already working in the field of marketing or those interested in developing a career in:

  • Product development
  • Brand management
  • Sales management
  • Wholesaling
  • Marketing planning and analysis
  • Public relations

What Students Will Learn in the BSBA Degree in Marketing Program

Our BSBA degree in Marketing focuses on all essential marketing activities, from planning an organization's products and services to pricing, promotion, and distribution to customers.

All students in the BSBA degree in Marketing program must complete a Business Administration Capstone requirement which integrates content across the degree program and validates the student's knowledge.

Degree Requirements

  • College Algebra within Intellectual and Practical Skills section of General Education requirements
  • Statistics or Quantitative Skills for Business within the Mathematics section of General Education requirements
  • How Students Earn Credit in the Area of Study: Courses in this area of study may be completed with Thomas Edison State University courses and/or courses from other institutionally accredited colleges. Prior learning assessment (PLA) and/or examinations may also be used.

School of Business and Management Upper Level Degree Policy

Require that baccalaureate students complete a minimum of 18 credits at the upper level (300 level or higher). Twelve upper-level credits in the area of study and six upper-level credits in the Business Core which includes the Capstone course.

NOTE:

Courses that are devoid of a course code can be accepted in transfer if completed at colleges and universities accredited by the six institutional accrediting agencies recognized by the U.S. Department of Education.

In addition, the University offers a host of ways to earn credit for knowledge obtained in non-collegiate settings. Examples include:

  • Courses and examinations approved through National College Credit Recommendation Service National CCRS and the American Council on Education ACE College Credit Recommendation Service.
  • Military service
  • License and certifications
  • Prior learning assessment (PLA)

Credit Distribution

I. General Education Featured Courses (45 Credits)

TESU Featured Courses are listed as a guide. Other courses may satisfy the areas and can be viewed on our website under General Education Courses.  For more information see About Our General Education Program.  To plan your program please contact an Advisor.

A. Intellectual and Practical Skills (15 Credits)

ENC-101English Composition I

3

ENC-102English Composition II

3

COM-209Public Speaking

3

MAT-121College Algebra

3

SOS-110Critical Information Literacy

3

For all TESU course options that will satisfy this area of the degree, go to Intellectual and Practical Skills.

B. Civic and Global Leadership (9 Credits)

SOC-101Our Changing World An Introduction to Sociology

3

ETH-230Ethics in the Digital Age

3

POS-110American Government

3

For additional TESU course options that will satisfy this area of the degree, go to Civic and Global Leadership.

C. Knowledge of Human Cultures (15 Credits)

SOC-210Marriage and the Family

3

HIS-113American History I

3

FIL-110American Cinema

3

Select two featured courses from the list below:
SOC-291Criminology

3

HIS-114American History II

3

HIS-121Introduction to World History I

3

HUM-103Introduction to the Humanities III: Music

3

PHI-130Introduction to Critical Reasoning

3

For additional TESU course options that will satisfy this area of the degree, go to Knowledge of Human Cultures.

D. Scientific Knowledge (6 Credits)

BIO-208The Science of Nutrition

3

EAS-101General Earth Science

3

For additional TESU course options that will satisfy this area of the degree, go to Scientific Knowledge.

II. Professional Business Requirements (42 Credits)

ACC-101Principles of Financial Accounting

3

ACC-102Principles of Managerial Accounting

3

CIS-107Computer Concepts and Applications

3

LAW-201Business Law

3

MAN-210Principles of Management

3

MAR-201Introduction to Marketing

3

FIN-301Principles of Finance

3

ECO-111Macroeconomics

3

ECO-112Microeconomics

3

BUS-210Quantitative Skills for Business

3

STA-201Principles of Statistics

3

MAN-373Managerial Communications

3

MAN-372International Management

3

BUS-421Business Administration Capstone

3

III. Area of Study (18 Credits)

A. Required Courses (3 Credits)

MAR-411Marketing Research

3

B. Marketing Electives (15 Credits)

MAR-479Applied Marketing Practices

3

MAR-306Creating and Implementing the Electronic Enterprise

3

MAR-335New Product Development and Marketing

3

MAR-441Marketing with Digital and Social Media

3

MAN-432Small Business Management

3

IV. Electives (15 Credits)

For TESU course options, go to Elective Courses.

TESU accepts credits in transfer from accredited institutions as well as non-collegiate providers. View information and resources on where you may find additional learning experiences.

Total Credit Hours: 120