2023-2024 Catalog and Student Handbook

Entrepreneurship, Bachelor of Arts

Requirements for a major in Entrepreneurship

Required Courses (30 Hours)

ENTR 101Entrepreneurial Mindset

3

ENTR 201Creativity & Innovation

3

ENTR 302Feasibility Analysis & Planning

3

MKTG 201Principles of Marketing

3

MKTG 385Marketing Research

3

MATH 123Practical Statistics

3

ACCT 202Introduction to Financial Accounting

3

ECON 212Principles of Macroeconomics

3

FIN 301Business Finance

3

MNGT 201Managing Organizations

3

Communication Elective (3 Hours)

Choose one of the following:
COMM 209Constructive Argumentation

3

COMM 314Persuasion

3

MKTG 325Principles of Selling

3

WRIT 308Persuasive Writing

3

Creativity Elective (3 Hours)

Choose one of the following: (Note: Some courses have prerequisites.)
ART 224Painting I-Oil

3

ART 240Introduction to Photography

3

ART 311Printmaking

3

ART 347Monoprint

3

BIOL 301Scientific Imaging

3

COMM 110Human Communication

3

COMM 211Organizational Communication

3

ENGY 401Energy Systems Design

3

GRPH 201Software for Design

3

GRPH 220Design Foundations

3

MASS 150Principles of Photography I

3

MASS 225Introduction to Advertising

3

MASS 250Principles of Photography II

3

MASS 380Advertising Copy Layout

3

MASS 410Advertising & Public Relations Campaigns

3

POLS 215Moot Court I

3

SMGT 334Sport Facility & Event Management

3

SMGT 336Sport Marketing

3

THEA 341Scenic Design

3

THEA 342Costume Design

3

THEA 344Lighting Design

3

WRIT 290Introduction to Creative Writing

3

WRIT 301Short Fiction Workshop

3

WRIT 302Creative Nonfiction

3

Legal Issues Elective (3 Hours)

Choose one of the following:
MNGT 315Legal Environment of Business

3

MNGT 415Commercial Law

3

Special Interest Elective (6 Hours)

Choose two of the following: (Note: Some courses have prerequisites.)
COMM 320Strategic Social Media

3

COMM 420Business Communication Seminar

3

CSCI 330Web Design & Programming

3

GRPH 230Logo Design & Branding

3

GRPH 350Information Design

3

GRPH 325Interaction Design

3

LEAD 307Leadership Dialogues

3

MNGT 220Management Information Systems

3

MIS 280Commercial Website Development & Management

3

MIS 310Enterprise Information Systems & ERP

3

MIS 330Intro to E-Business & E-Commerce

3

MIS 410E-Business System Development

3

MASS 230Introduction to Public Relations

3

MASS 375Website Design & Online Communication

3

MKTG 386Consumer Behavior

3

Writing Elective (3 Hours)

Choose one of the following:
WRIT 305Business Writing

3

WRIT 307Technical Writing

3

WRIT 309Grant Writing

3

Junior Core (3 Hours)

Choose one of the following:
LEAD 305Business Ethics

3

MNGT 320Negotiations & Ethics

3

Capstone (3 Hours)

ENTR 340Entrepreneurship Capstone I

1

ENTR 440Entrepreneurship Capstone II

2

A minimum of 30 hours of approved out of class entrepreneurial activities

Total Credit Hours: 54