2023-2024 Catalog and Student Handbook

MASS 380 Advertising Copy Layout

This course covers the copy and layout process for advertisements in newspapers, consumer magazines, direct response, outdoor, television, radio and interactive media. Creative philosophies will be discussed. Research, writing, and design skills will be used to create ads. Additional fees apply.

Credits

3

Prerequisite

Complete MASS 225; & MASS 370 or GRPH 201

Distribution

Social Analysis