General Catalog 2023-2024

Minor in Advertising

The Minor in Advertising is for students in Business Administration. Its purpose is to train the graduate in promotional and persuasive social communication skills to achieve marketing objectives. Students from other programs may opt for this minor, but they will be required to take the MKTG 1210 course.

The Ponce Campus is authorized to offer this minor.

Requirements for the Minor in Advertising - 21 credits

Courses for the Minor in Advertising

COMU 1000Introduction to Communications

3

COMU 1020Introduction to Communication Media

3

COMU 2000Fundamentals of Journalism

3

COMU 2031Foundations of Advertising

3

COMU 3000Research Processes in Communications

3

COMU 3015Advertising Projects

3

COMU 3025Integral Communication of Brand Names

3