CMBA 635 Corporate Social Responsibility
The course focuses on Corporate Social Responsibility (CSR), social initiatives and their impact on today's business environment. The course is designed to introduce a deeper understanding of corporate social responsibility as a key marketing and communications strategy that has direct impact on business. The course will utilize content from multiple sources including, books, guest speakers, online resources, class discussions, case analyses and practical experience. Upon completion of the course, a successful student will be able to develop and communicate the business case for corporate social responsibility investments with both traditional and digital marketing strategies and tactics as well as develop a comprehensive analysis of corporate social responsibility programs from development to implementation and measurement.
Prerequisite
CMBA 608 or Permission of the MBA Director.