CMBA 606 Analytical Business Research
This course will involve the study of techniques and principles for systematically monitoring environments-collecting, recording, analyzing and interpreting data using various statistical tools that provide assistance to decision makers that are involved in the selling and marketing of goods, services and ideas. Among the topics covered are data sources, research design, data measurements, sampling procedures, hypothesis testing, correlation and regression and non-parametric techniques.
Prerequisite
CMBA 600.