400
Provides an understanding and evaluation of the advertising function within the modern business environment. Management decision-making is stressed in advertising as a vital communication tool. This course may be offered in an online format. Prerequisites:
MKT 300 or
MKT 304,
MKT 310 or
JRN 360; 56 semester hours completed; admission to Professional Business Studies or listed on signed major or minor.
Credits
3(3-0)
The methods and consultative selling skills necessary to develop and deliver effective sales presentations, negotiate successfully, and form relationships with business-to-business customers. Pre/Co-requisite:
MKT 300 or 304 or
BCA 265QR. Prerequisites:
MKT 340; 56 hours; admission to Professional Business Studies or listed on a signed major or minor.
Credits
3(3-0)
Full time work experience under the supervision of the department and participating employer. Prerequisites: permission of instructor; 56 semester hours completed; admission to Professional Business Studies or listed on signed major or minor. Recommended:
MKT 320.
Credits
3-6(Spec)
Development of strategic methods for addressing retail problems. Problem solving orientation within the retail organizational setting. Prerequisites:
MKT 320; 56 semester hours completed; admission to Professional Business Studies or listed on signed major or minor. Recommended:
MKT 422.
Credits
3(3-0)
Operational issues, management techniques and technology applied to distribution operations. Focus is on the integration of logistics operations of all firms within the supply chain. This course may be offered in an online format. Prerequisites:
MKT 255; 56 semester hours completed; admission to Professional Business Studies or listed on signed major or minor.
Credits
3(3-0)
Strategic planning of a firm's logistics system in a global marketplace, including customer service, inventory, warehousing and transportation strategies. This course may be offered in an online format. Prerequisites:
MKT 255;
MKT 300 or 304; 56 semester hours completed; admission to Professional Business Studies or listed on signed major or minor.
Credits
3(3-0)
The role of transportation systems in an economy, transport system pricing, and the management of transportation operations. Prerequisites:
MKT 300 or
MKT 304; 56 semester hours completed; admission to Professional Business Studies or listed on signed major or minor.
Credits
3(3-0)
The organization, planning, operation and control of the business-to- business sales force from the perspective of the sales manager. This course may be offered in an online format. Prerequisites:
MKT 300 or 304 or
BCA 265QR;
MKT 340; 86 Hours; admission to Professional Business Studies or listed on a signed major or minor.
Credits
3(3-0)
Methodology used in gathering, recording, and analyzing marketing data to aid executives in making marketing decisions. This course may be offered in an online format. Prerequisites:
MKT 300 or
MKT 304; STA 282; 56 semester hours completed; admission to Professional Business Studies or listed on signed major or minor. Recommended: BUS 300.
Credits
3(3-0)
Explores methodologies used by sales professionals to collaborate with the leadership of customer organizations in an effort to develop solutions that sustain/enhance their competitive advantage. This course may be offered in an online format. Prerequisites:
MKT 300 or 304 or
BCA 265QR;
MKT 340; 86 hours; admission to Professional Business Studies or listed on a signed major or minor.
Credits
3(3-0)
Integration of competencies in logistics related areas. Logistical policy establishment and decision-making for solving complex logistical problems that focus on global and intercompany logistics systems. This course may be offered in an online or hybrid format. Prerequisites:
MKT 431, 432; 86 semester hours completed; admission to Professional Business Studies or listed on signed major or minor.
Credits
3(3-0)
A full time work experience occurring within a marketing or logistics organization. Detailed written report and assigned readings required. Prerequisites: Permission of instructor and department chairperson; 56 semester hours completed; Marketing or logistics major in addition to
MKT 300 or
MKT 304; admission to Professional Business Studies or listed on signed major or minor. Recommended: Completion of 6 credit hours in marketing.
Credits
3-6(Spec)
Directed reading or research on an approved topic. Open to seniors in good academic standing. Prerequisites: prior permission of instructor and department chairperson; 56 semester hours completed; admission to Professional Business Studies or listed on signed major or minor.
Credits
1-6(Spec)
A functionally integrative capstone course which focuses upon developing a decision-making framework. Students formulate and implement comprehensive marketing strategies within a global context. This course may be offered in an online format. Prerequisites: 86 semester hours completed;
MKT 255, 305, 310, 450; admission to Professional Business Studies or listed on signed major or minor.
Credits
3(3-0)