300
A basic introduction to the marketing environment, the marketing mix, marketing management and the place of marketing in world society. Credit may not be earned in both
MKT 304 and
MKT 300; cannot be counted on any BSBA major including Marketing, Logistics Management, or Hospitality Services Administration. This course may be offered online. May be offered as Writing Intensive. Prerequisite: 56 semester hours completed.
Credits
3(3-0)
Application of concepts and tools in purchasing, production and distribution of goods and services along an integrated supply chain in organizations. Identical to
MGT 303. Credit cannot be earned in more than one of these courses. This course may be offered in an online format. Prerequisites: Tier 2 Admission to Professional Business Studies;
ACC 255,
BIS 255,
MGT 258. Co-requisites:
MKT 304,
FIN 302.
Credits
3(3-0)
Cross Listed Courses
MGT 303
An introduction to marketing and how it provides customer and market information to the organization so strategic and tactical decisions are customer-focused and market-driven. This course may be taught in an online format. Prerequisites: Tier 2 Admission to Professional Business Studies;
ACC 255,
BIS 255,
MGT 258. Co-requisites: MGT/
MKT 303,
FIN 302.
Credits
3(3-0)
Characteristics of consumers affecting the decision process in buying and the marketing implications. This course may be offered in an online format. Prerequisites:
MKT 300 or
MKT 304, 56 semester hours completed, and admission to Professional Business Studies or listed on signed major or minor.
Credits
3(3-0)
An overview of advertising, personal selling and sales promotion, and other techniques that an organization would use to communicate with its target markets. This course is approved for offering in a distance learning format. Prerequisites:
MKT 300 or
MKT 304; 56 semester hours completed; admission to Professional Business Studies or listed on signed major or minor.
Credits
3(3-0)
Evaluation of media in relationship to marketing objectives. Selection of media space/time and decision-making in development of media schedules. Prerequisites: 56 semester hours completed;
MKT 310 or
JRN 360 or approval of instructor; admission to Professional Business Studies or listed on signed major or minor.
Credits
3(3-0)
Functions of a retail establishment are examined. Significant developments taking place in the major environments of retailers-- social, economic, technological, and legal. This course may be offered in an online format. Prerequisites:
MKT 300 or
MKT 304; 56 semester hours completed; admission to Professional Business Studies or listed on a signed major or minor; or with approval from the Office of Undergraduate Business Studies.
Credits
3(3-0)
Current problems in merchandising which include technological aspects, inventory valuation and reporting procedures, stock planning, and product mix considerations. Prerequisites: 56 semester hours completed; admission to Professional Business Studies or listed on signed major or minor; Recommended: Pre/Co-Requisite:
MKT 320.
Credits
3(3-0)
Institutions, physical flows, behavioral and economic relationships comprising channel systems in the marketing environment. Prerequisites:
MKT 300 or
MKT 304; 56 semester hours completed; admission to Professional Business Studies or listed on signed major or minor.
Credits
3(3-0)
Explores personal selling as an element of a firm’s promotional efforts to create value and serve customers, with emphasis on skill development and value creation. This course may be offered in an online format. Prerequisite: 30 semester hours completed.
Credits
3(3-0)
Planning and implementation of marketing strategy and application of the marketing mix to services including hospitality, banking and health services. Identical to
HSA 341. Credit may not be earned in more than one of these courses. This course may be offered in an online format. Prerequisites:
MKT 300 or
MKT 304; 56 semester hours completed; admission to Professional Business Studies or listed on signed major or minor.
Credits
3(3-0)
Cross Listed Courses
HSA 341
Analysis of marketing data: marketing research, statistics, marketing cost/revenue analysis and sales and market forecasting. Prerequisites:
MKT 300 or
MKT 304; STA 282;
ACC 202 or
ACC 255; 56 semester hours completed; admission to Professional Business Studies or listed on signed major or minor.
Credits
3(3-0)
Basic concepts and tools for understanding and exploring market opportunities and marketing strategies associated with global electronic commerce. Prerequisites:
MKT 300 or
MKT 304; 56 semester hours completed; admission to Professional Business Studies or listed on signed major or minor.
Credits
3(3-0)
Activities which may include industrial visitations and work study in conference with supervision of cooperating organization, professor, and student. Prerequisites: permission of instructor; 56 semester hours completed; admission to Professional Business Studies or listed on signed major or minor.
Credits
3(3-0)
Selected problems of interest to students which are not normally included in existing courses. Specific topic will be listed on the student's transcript. Prerequisites: 56 semester hours completed; admission to Professional Business Studies or listed on signed major or minor.
Credits
1-6(Spec)