COMM 4338 Communication Campaigns

This course will cover the development of communication campaigns from the initiation of a situation analysis, research to final execution. Students will also be given the opportunity to evaluate the effectiveness of campaigns.

Credits

3

Prerequisite

Minimum grade of C in [(COMM 3304 or COMM 3321) and COMM 3350 and COMM 4335] or consent of instructor.

Schedule Type

Lecture

Grading Basis

Standard Letter (A-F)

Administrative Unit

Communication