COMM 4315 Persuasive Communication
Persuasive techniques and rhetorical principles as they apply to verbal and nonverbal communication where the goal is social influence. In-class speeches and projects stress practical application of persuasive strategies. Persuasive characteristics of contemporary culture, structure, and content of persuasive messages, source credibility, propaganda, ethics, and role of attitudes, belief systems, and values in persuasive communication.
Offered
As scheduled