MBA in Marketing

Area of Study Overview

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The global economy continues to morph; rapidly evolving, structuring, and restructuring. As companies adapt to this faced paced, discontinuous change environment, customers must do the same.

Products and services can be introduced to markets and be adopted or rejected by consumers within days. In order to effectively market in the 21st century global marketplace, marketers will need to possess a deep understanding of market research, facility with data analytics and command of social media.

The world continues to flatten and the pace of business quickens. Companies operating globally will need data-fluent, innovative marketing professionals who understand their markets, employ data in decision making and effectively leverage the power and potential inherent in social media.

The U.S. Bureau of Labor Statistics projects 14 percent job growth for marketing managers through 2020, which is about as fast as the average for all occupations.

The U.S. Bureau of Labor Statistics projects 41 percent job growth for market research analysts through 2020, which is much faster than the average for all occupations.

The School of Business and Management offers an MBA with an area of study in Marketing that prepares students to work with market data, business analytics, and social media. The program promotes functional, strategic, and innovative use of marketing concepts, models and tools that prepare graduates to work as marketing managers, marketing consultants or entrepreneurs.

Credit Distribution

I. Core Courses (21 credits)

ETM-750Ethics for Managers

3

MKM-700Marketing Management

3

FIN-710Financial Management

3

SOP-720Strategic Operations Management

3

GSM-730Global Strategic Management

3

ORR-710Organizational Research

3

MBA-730MBA Capstone

3

II. Area of Study (12 credits)

DMA-704Digital Marketing Analytics

3

GMK-703Global Marketing

3

MKR-700Market Research

3

SOM-702Introduction to Social Media

3

III. MBA Electives (6 Credits)

Select 6 credits from the following:

ENP-732Entrepreneurship

3

HRM-760Human Resource Management - Talent Management

3

PJM-721Project Management

3

MKR-700Market Research

3

SOM-702Introduction to Social Media

3

INV-711Investments

3

FSA-712Financial Statement Analysis

3

NEG-731Negotiations

3

SUS-700Designing a Business Case for Sustainability

3

MCO-740Management Communications

3

Total Credit Hours: 39

Note: Organizational Research (ORR-710) must be taken prior to the Management Capstone (MBA-730).You cannot take them in the same term. Contact your academic advisor to register for both courses.