EBM 595 Competitive Strategy & Innovation
This course covers how to overcome "executive intuition" by converting a vision into definite plans that can be operationally implemented. Strategy support systems are used to assist in making the transition from a change-resistant operational approach to a future-oriented strategic approach. The innovation process itself is clarified through explaining economic value from innovation, competition between technologies, competitive strategies. Coursework includes essential tools for developing a successful sustainability strategy. Opportunity for practice and experimentation in strategy formulation is provided. Prerequisite: None.