Advertising and Public Relations, BA

The advertising and public relations major is designed to prepare students for work in the field of marketing communication, which includes public relations, advertising, social media/electronic communication, and event planning.

Requirements

Major Requirements: (six courses)

CMA 2050	INTRODUCTION TO PUBLIC RELATIONS	3
CMA 3270	PUBLIC RELATIONS CAMPAIGNS	3
MKT 4088/CMA 4088	ADVERTISING	3
	Or
CMA 4088/MKT 4088	ADVERTISING	3
CMA 4090	CASE STUDY- PUBLIC RELATIONS	3
CMA 4130/BUS 4130	INTEGRATED MARKETING COMMUNICATION SEMINAR	3
CMA 4500	COORDINATING SEMINAR	3

CMA 2050: Grade of C or better required.

Writing Requirements: (select two courses)

CMA 2310	NEWSWRITING	3
CMA 3055	WRITING WORKSHOP: SCREENWRITING FILM & TV	3
CMA 3390	CREATIVE WRITING WORKSHOP FOR ADVERTISING	3
CMA 3100	WRITING FOR MASS MEDIA	3
CMA 3310/CRW 3310	WRITING WORKSHOP: NARRATIVE JOURNALISM	3
CMA 3320/ENG 3320	MAGAZINE WRITING	3

Electives: (five courses)

CMA 2165/ART 2165	INTRODUCTION TO NON-LINEAR EDITING	3
CMA 2170	PUBLIC SPEAKING	3
CMA 3080	ARGUMENTATION & PERSUASION	3
CMA 3120	MANAGEMENT COMMUNICATIONS	3
CMA 4039	ONLINE SOCIAL MEDIA: A COMMUNICATION TOOL	3
CMA 4850
ART 1600/CMA 1600	2-D DESIGN FUNDAMENTALS	3
ART 3550/CMA 3500	WEB PAGE AND WEB SITE DESIGN	3

CMA 4850: can take up to two

Classes not taken for “written requirements” can also be used as electives.