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Marketing Minor

Sponsoring department:

School of Business

Molloy Program of Study Code: MRKMI

Requirements

Required Courses

BUS 1010Introduction to Business

3
MKT 2300Principles of Marketing

3
MKT 2350Consumer Behavior

3

Complete three courses (9 Credits)

MKT 3320Fundamentals of Entertainment and Sports Marketing

3
MKT 3370Marketing Strategy

3
MKT 3380Fundamentals of Marketing Research

3
MKT 3390Marketing Analytics

3
MKT 3400International Marketing

3
MKT 3410Branding Strategies

3
MKT 3420Digital Media Marketing

3
MKT 3440Advertising and Integrated Marketing Communications

3

Total Credit Hours: 18

Requirements for School of Business Majors

Accounting Majors (MRAMI): Complete MKT 2300, MKT 2350; and three MKT Required Minor Elective Courses. These courses do not meet requirements for the Accounting Major. (15 Credits Total)

Economics Majors (MREMI): Complete MKT 2300, MKT 2350; and three MKT Required Minor Elective Courses. MKT 2300 for the Minor may be applied to the Economics Major Electives. (15 Credits Total)

Finance Majors (MRFMI): Complete MKT 2350; and three MKT Required Minor Elective Courses. MKT 2350 may be applied to the Finance Major Electives. (12 Credits Total)

Management Majors (MRBMI): Complete MKT 2350; and three MKT Required Minor Elective Courses. MKT 2350 may be applied to the Management Major Electives. (12 Credits Total)