MKT 2300 Principles of Marketing
(formerly MKT 230; BUS 230; BUS 330)
This course is designed to introduce the student to the fundamentals of marketing, covering key concepts, theory and best practices needed to maintain profitable customer relationships in today's connected environment. Topics include marketing strategy, elements of the marketing mix, marketing segmentation and research, consumer behavior analysis, digital marketing and customer relationship management.
Distribution
BusinessOffered
Fall, Spring