2023-2024 Catalog and Student Handbook

Strategic Communication Certificate

Requirements for a certificate in Strategic Communication

Required Courses (9 Hours)

COMM 110Human Communication

3

MASS 101Media & Society

3

MASS 207Media Writing

3

First Elective (3 Hours)

Choose one of the following:
COMM 320Strategic Social Media

3

COMM 330Crisis Communication

3

MASS 225Introduction to Advertising

3

MASS 230Introduction to Public Relations

3

Second Elective (3 Hours)

Choose one of the following, not used above:
COMM 209Constructive Argumentation

3

COMM 230Communication Theory & Research I

3

COMM 314Persuasion

3

COMM 320Strategic Social Media

3

COMM 322Experiential Practicum

1-3

COMM 330Crisis Communication

3

COMM 385Intercultural Communication

3

COMM 386Difference, Power, & Privilege

3

COMM 413Health Campaigns & Promotion

3

COMM 422Experiential Practicum

1-3

MASS 225Introduction to Advertising

3

MASS 230Introduction to Public Relations

3

MASS 310Public Relations Writing

3

MASS 371Corporate Video

3

MASS 375Website Design & Online Communication

3

MASS 380Advertising Copy Layout

3

MASS 420Media Law & Ethics

3

MKTG 201Principles of Marketing

3

PSYC 212Social Psychology

3

SMGT 336Sport Marketing

3

GRPH 201Software for Design

3

GRPH 350Information Design

3

Note: COMM 322/422 must be taken for 3 credits to fulfill the certificate requirement.