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2023-2024 Catalog and Student Handbook

Strategic Communication, Bachelor of Arts

Requirements for a major in Strategic Communication

Department Core (9 Hours)

COMM 110Human Communication

3
COMM 230Communication Theory & Research I

3
MASS 101Media & Society

3

Media Skills (3 Hours)

Choose one of the following:
MASS 111Multimedia Foundations

3
MASS 123Media Production 1

3
MASS 150Principles of Photography I

3
MASS 375Website Design & Online Communication

3
GRPH 201Software for Design

3
GRPH 350Information Design

3

Approved Electives (9 Hours)

Choose nine hours of electives* with advisor approval.
Program Elective

3
Program Elective

3
Program Elective

3
*A minimum of six hours must be at the 300-400 level)

Minor, Certificate, or Cognate (with advisor approval)

Minor, Certificate, or Cognate approved by the Chair of the Communication department. Students completing cognate must include at least one course at the 200-level or higher.
Approved Minor, Certificate, or Cognate

Minimum 9
Note: Minors applied in satisfaction of this requirement are exempt from the 12-hour rule.

Choose one track (18 Hour)

Advertising/PR

MASS 207Media Writing

3
MASS 225Introduction to Advertising

3
MASS 230Introduction to Public Relations

3
And
MASS 397Media Studies Internship

3
Or
MASS 497Media Studies Internship

3
And
MASS 410Advertising & Public Relations Campaigns

3
Or
COMM 322Experiential Practicum

1-3
Or
COMM 422Experiential Practicum

1-3
Or
COMM 413Health Campaigns & Promotion

3

Note: COMM 322/422 must be taken for 3 credits to fulfill the major requirement.

OR

Organizational Communication/PR

COMM 211Organizational Communication

3
MASS 230Introduction to Public Relations

3
COMM 420Business Communication Seminar

3
And
COMM 301Group Discussion & Leadership

3
Or
COMM 330Crisis Communication

3
And
COMM 397Communication Internship

1-3
Or
COMM 497Communication Internship

3

Note: COMM 397/497 must be taken for 3 credits to fulfill the major requirement.

 

Junior Core & Capstone (6 hours)

MASS 420Media Law & Ethics

3
MASS 430Capstone in Media & Communication

3

Total Credit Hours: 45-54