MKG 595 Competitive Marketing Strateg
The role of marketing strategy in achieving anorganization?s strategic goals is explored.Students learn the marketing concepts andpractices used by successful companies in creatingand sustaining customer value and competitiveadvantage. Emphasis is on planning andimplementing effective, socially responsible andcustomer-centric marketing programs withincontinuously evolving global markets. Studentsapply key concepts for analyzing environmentaltrends, identifying product opportunities,assessing market potential and developingeffective marketing plans.