Graduate Catalog 2023-2024

Minor Specialization in International Marketing

The minor specialization in International Marketing is designed for the graduate student of the Master of Business Administration and the Master of International Business. This minor specialization aspires to develop knowledge and skills in decision making in the entrepreneurial areas of communication, consumer behavior and the determination of pricing strategies from a perspective of marketing in the global environment.

The Metropolitan Campus is authorized to offer this minor specialization.

Requirements for the Minor Specialization in International Marketing - 9 credits

Required Courses

BADM 5480Digital Marketing

3

BADM 6480International Pricing

3

MKTG 6430Consuming Behavior at the International Level

3