MGT 550 Innovation and Design Thinking
This course emphasizes Design Thinking, an innovation approach that constantly focuses on customer needs and leads to solving problems and developing new ideas. Similar agile approaches are also considered: Lean Start-Up, Prototyping, Value Proposition Design, or the combination of Design Thinking with Data Analytics or System Thinking.
In an interdisciplinary team, students learn to recognize the latent needs and expectations of various stakeholders. From these expectations, as many ideas as possible are generated, implemented, tested and refined in order to ultimately arrive at innovative solutions that offer real added value.