MGT 530 Challenges in the New Global Marketplace
This course focuses on the development and implementation of a marketing strategy for a company. As such, the marketing strategy of a company is grounded on a deep analysis of the business environment in which it operates and a thorough understanding of the consumers and their ways of processing information. The course, provides students with the most relevant aspects of the marketing process giving an outline of the main decisions the company needs to focus on when dealing with the marketing plan preparation.