JRN - Journalism
Understanding the influence of media and society. (University Program Group III-B: Studies in Social Structures)
Credits
3(3-0)
An introduction to journalism as a social, cultural, political, technological, and economic force; a professional field; an academic discipline, unit and program.
Credits
3(3-0)
The development and impact of social media on society, message control, and the goals and objectives in communication with audiences. This course is offered in an online format only.
Credits
3(3-0)
An in-depth exploration of first-person story-telling and its influence on revealing the silent human experience. Writing Intensive. (University Program Group I-A: Human Events and Ideas)
Credits
3(3-0)
Appropriate title to be listed when offered.
Credits
1-3(Spec)
Gathering, processing and writing information and opinion on current matters using professional standards and formats in news, public relations and advertising. Writing Intensive. Prerequisites:
ENG 101 (C or better) or
ENG 103/109 (C or better) or
ELI 198 (C or better) or
ENG 201 (C or better).
Credits
3(3-0)
Acquiring, comprehending, analyzing, synthesizing, and evaluating information by solving journalistic problems in a variety of cases and from multiple perspectives. Pre/Co-Requisite: JRN 202. Quantitative Reasoning.
Credits
3(3-0)
An in-depth exploration of the news environment and the forces that shape news within the context of civic and global citizenship. Writing Intensive. (University Program Group III-B: Studies in Social Structures)
Credits
3(3-0)
Examines video games as a mass medium, analyzes their social and cultural impact and explores current video game trends, including their uses by mass media industries. May be offered as Writing Intensive. (University Program Group III-B: Studies in Social Structures)
Credits
3(3-0)
Camera operation, producing and processing of photographs for media use.
Credits
3(3-0)
Select, use and analyze social media to build relationships, network, distribute messages and develop strategies for organizations. This course is offered in an online format only. Prerequisite:
JRN 105 with a C or better.
Credits
3(3-0)
Appropriate title to be listed when offered.
Credits
1-6(Spec)
Principles and techniques of publication/advertising graphics and visual communication, including typography and the printing process.
Credits
3(3-0)
Examines people’s adoption of media technologies by focusing on how journalism, advertising, public relations and the public have historically assisted and/or hindered diffusion. (University Program Group III-A: Behavioral Sciences)
Credits
3(3-0)
Skills in gathering, evaluating and writing news. Writing Intensive. Prerequisites: JRN 202, 203;
ENG 201.
Credits
3(3-0)
Copy editing, headline writing and design and layout. Prerequisite: JRN 202.
Credits
3(3-0)
Use and preparation of photographs for the print media. Prerequisite:
JRN 220.
Credits
3(3-0)
Advanced skills in using social media to engage audiences, establish professional brands, drive traffic and evaluate results. Prerequisite: JRN 202.
Credits
3(3-0)
Survey of current theories, issues and trends of the digital journalism environment, and introduction of digital journalism production using current media tools and software. Prerequisites: JRN 202 with a C or better or
JRN 361 with a C or better.
Credits
3(3-0)
Coverage of business, economic, consumer and personal finance issues. Writing Intensive.
Credits
3(3-0)
Concepts and principles of public relations practiced by corporations, agencies, non-profits and other organizations. Role of the practitioner stressed. This course may be taken in an online or hybrid format.
Credits
3(3-0)
Overview of strategic campaign process and application public relations theory to real-world projects including formative research, strategic and tactical planning, and plan evaluation phases.
Credits
3(3-0)
Organization of today's advertising industry; role of advertising in promotion; examination of types of advertising and media vehicles. This course is approved for offering in an online or hybrid format.
Credits
3(3-0)
An introduction to the principles and techniques used in writing for print, broadcast, internet, mobile, direct mail, and point-of-sale advertising. Prerequisites:
JRN 360.
Credits
3(3-0)
Evaluation of media in relationship to marketing objectives. Selection of media space/time and decision-making in development of media schedules. Prerequisite:
JRN 360.
Credits
3(3-0)
An exploration of the history, functions, and skills of advertising account management. Prerequisite:
JRN 360.
Credits
3(3-0)
Reviews and applies secondary, social scientific, professional, and interpretative research methods in persuasive mass communication contexts. Prerequisite:
JRN 350 or 353 or 360.
Credits
3(3-0)
Students investigate and analyze legal and ethical issues in social media to develop appropriate standards and policies for an organization. This course is offered in an online format only. Prerequisite:
JRN 250 with a C or better.
Credits
3(3-0)
Analysis of Asian media systems and historical, economic, political and cultural factors shaping those systems. May be offered as Writing Intensive. (University Program Group IV-B: Studies in Cultures Outside of the Anglo-American Tradition)
Credits
3(3-0)
This course covers data-mining and data visualization techniques for organizational decision making by focusing on analytics: tracking, analyzing, and synthesizing real-time social media. Prerequisite: 30 hours of university credit.
Credits
3(3-0)
Critical, historical and contemporary examination of African, Hispanic, Asian, Native American, and gender stereotypes in mass media. Self- portrayals by these groups using mass media. May be offered as Writing Intensive. (University Program Group IV-C: Studies in Racism and Cultural Diversity in the United States)
Credits
3(3-0)
Appropriate title to be listed when offered.
Credits
1-6(Spec)
Advanced techniques of multimedia graphics, digital publishing, and visual design for media industries including advertising, journalism and public relations. Prerequisite:
JRN 302.
Credits
3(3-0)
Principles and case studies. Prerequisites:
JRN 101 or 102; junior standing.
Credits
3(3-0)
Individual study under faculty direction. Prerequisite: senior standing.
Credits
1-3(Spec)
Critical examination and reporting of sports events. Writing Intensive. Prerequisite: JRN 202.
Credits
3(3-0)
Use of camera in a controlled environment, studio lighting and basic studio operation. Prerequisite:
JRN 220.
Credits
3(3-0)
Use and production of color transparencies, prints; basic considerations of media use. Prerequisites:
JRN 220,
JRN 320.
Credits
3(3-0)
Extensive use of the multiple-picture project to develop skills in visual storytelling, caption writing, and ethics. Digital SLR camera and external hard drive required. Prerequisites:
JRN 220, 320.
Credits
3(3-0)
Online storytelling for the photojournalist. Multimedia production combining still photography, audio, and video with the intended purpose of publishing on the Web. Prerequisites:
JRN 220; 56 credits completed.
Credits
3(3-0)
Experience in writing and marketing newspaper features and magazine articles. Submission of manuscripts for publication is required of each student in the course. Writing Intensive. Prerequisites: JRN 202, 203.
Credits
3(3-0)
Advanced techniques of digital journalism production using current media tools and software. Prerequisites: JRN 202, 340 with a C or better in each course. Recommended: JRN 203, 220.
Credits
3(3-0)
An introduction to data journalism that involves the investigating and reporting of news by prospecting for, analyzing, graphing, and mapping data from online databases. Prerequisites: JRN 202, 203.
Credits
3(3-0)
Advanced principles and techniques of online multimedia news and feature packages including writing and reporting, text, photos, interactive graphics, audio, video, other forms of multimedia. Prerequisites:
JRN 340, 440 for journalism majors,
JRN 340, 423 for photojournalism majors.
Credits
3(3-0)
Applying various online journalism theory and skills, such as web design, audio and video production, and photography to publish a web magazine as a group. Prerequisite: JRN 202.
Credits
1-3(Spec)
Experience in online journalism under professional and faculty supervision. May be applied toward journalism major and minor only with permission of faculty advisor. Prerequisites: Junior standing; prior approval of internship director.
Credits
3(Spec)
Creating and editing written materials for a variety of public relations purposes and a variety of media. Writing Intensive. Prerequisites: JRN 202;
JRN 350 or 353.
Credits
3(3-0)
A supervised, eight-week practicum for integrating social media into an organization's communications. This course is offered in an online format only. Prerequisites:
JRN 370 with a C or better. Written authorization (CMU approved forms) is required from the faculty advisor and on-site practicum supervisor prior to the start of the course.
Credits
3(3-0)
Techniques used to interpret advertising strategies and create advertising concepts, copy, layout, and presentations in print, broadcast and digital media. Prerequisites:
JRN 302, 360, 361.
Credits
3(3-0)
Development of advertising plans. Choice of appeals, approaches, media, and creative strategies. Preparation, production and presentation of campaigns. Budget allocation, marketing research, assessment and evaluation. Prerequisites:
JRN 361;
JRN 365 or
MKT 315.
Credits
3(3-0)
This course will explain, explore, demonstrate, and examine the research techniques and interpretive skills used in the field of marketing- communications. Prerequisite:
JRN 360.
Credits
3(3-0)
Appropriate title to be listed when offered.
Credits
1-6(Spec)
Examination of the role of mass communication in society through the exploration of issues, ethics, trends and decision-making processes. Prerequisite: senior standing.
Credits
3(3-0)
Coverage of government and other public issues. Writing Intensive. Prerequisite: JRN 203, 312.
Credits
3(3-0)
Experience at news organizations under professional and faculty supervision. May be applied toward journalism major and minor only with permission of faculty advisor. Prerequisites: junior standing; permission of instructor.
Credits
1-4(Spec)
Advanced experience and individual instruction in photography. Prerequisites:
JRN 220,
JRN 320.
Credits
3(3-0)
Field experience of the photograph as a means of communicating information, ideas and opinions.
Credits
3(3-0)
Photojournalism experience under professional and faculty supervision. May be applied to journalism major or minor only with permission of faculty advisor. Prerequisites: junior standing; permission of instructor.
Credits
1-4(Spec)
Examination of historic and contemporary public relations problems and programs with emphasis on research, planning and problem solving skills in public relations practices. Writing Intensive. Prerequisites:
JRN 350 or 353; JRN 450.
Credits
3(3-0)
Practical applications of public relations principles in a diverse society. Prerequisites:
JRN 350 or 353; 450.
Credits
3(3-0)
Experience in public relations under professional and faculty supervision. May be applied toward journalism major and minor only with permission of faculty advisor. Prerequisites: junior standing; permission of instructor.
Credits
1-4(Spec)
Experience in advertising under professional and faculty supervision. May be applied toward journalism major or minor only with permission of faculty advisor. Prerequisites: junior standing and permission of instructor.
Credits
1-4(Spec)
Appropriate title to be listed when offered.
Credits
1-6(Spec)