300
Principles and techniques of publication/advertising graphics and visual communication, including typography and the printing process.
Credits
3(3-0)
Examines people’s adoption of media technologies by focusing on how journalism, advertising, public relations and the public have historically assisted and/or hindered diffusion. (University Program Group III-A: Behavioral Sciences)
Credits
3(3-0)
Skills in gathering, evaluating and writing news. Writing Intensive. Prerequisites: JRN 202, 203;
ENG 201.
Credits
3(3-0)
Copy editing, headline writing and design and layout. Prerequisite: JRN 202.
Credits
3(3-0)
Use and preparation of photographs for the print media. Prerequisite:
JRN 220.
Credits
3(3-0)
Advanced skills in using social media to engage audiences, establish professional brands, drive traffic and evaluate results. Prerequisite: JRN 202.
Credits
3(3-0)
Survey of current theories, issues and trends of the digital journalism environment, and introduction of digital journalism production using current media tools and software. Prerequisites: JRN 202 with a C or better or
JRN 361 with a C or better.
Credits
3(3-0)
Coverage of business, economic, consumer and personal finance issues. Writing Intensive.
Credits
3(3-0)
Concepts and principles of public relations practiced by corporations, agencies, non-profits and other organizations. Role of the practitioner stressed. This course may be taken in an online or hybrid format.
Credits
3(3-0)
Overview of strategic campaign process and application public relations theory to real-world projects including formative research, strategic and tactical planning, and plan evaluation phases.
Credits
3(3-0)
Organization of today's advertising industry; role of advertising in promotion; examination of types of advertising and media vehicles. This course is approved for offering in an online or hybrid format.
Credits
3(3-0)
An introduction to the principles and techniques used in writing for print, broadcast, internet, mobile, direct mail, and point-of-sale advertising. Prerequisites:
JRN 360.
Credits
3(3-0)
Evaluation of media in relationship to marketing objectives. Selection of media space/time and decision-making in development of media schedules. Prerequisite:
JRN 360.
Credits
3(3-0)
An exploration of the history, functions, and skills of advertising account management. Prerequisite:
JRN 360.
Credits
3(3-0)
Reviews and applies secondary, social scientific, professional, and interpretative research methods in persuasive mass communication contexts. Prerequisite:
JRN 350 or 353 or 360.
Credits
3(3-0)
Students investigate and analyze legal and ethical issues in social media to develop appropriate standards and policies for an organization. This course is offered in an online format only. Prerequisite:
JRN 250 with a C or better.
Credits
3(3-0)
Analysis of Asian media systems and historical, economic, political and cultural factors shaping those systems. May be offered as Writing Intensive. (University Program Group IV-B: Studies in Cultures Outside of the Anglo-American Tradition)
Credits
3(3-0)
This course covers data-mining and data visualization techniques for organizational decision making by focusing on analytics: tracking, analyzing, and synthesizing real-time social media. Prerequisite: 30 hours of university credit.
Credits
3(3-0)
Critical, historical and contemporary examination of African, Hispanic, Asian, Native American, and gender stereotypes in mass media. Self- portrayals by these groups using mass media. May be offered as Writing Intensive. (University Program Group IV-C: Studies in Racism and Cultural Diversity in the United States)
Credits
3(3-0)
Appropriate title to be listed when offered.
Credits
1-6(Spec)