MARK 3350 Services Marketing

This course focuses on the marketing of services businesses highlighting the differences between them and marketing product businesses. The course looks at different categories of services businesses, i.e. retail, hospitality, and professional services to identify differences in the way consumers evaluate these enterprises and means of improving customer satisfaction.

Credits

3

Prerequisite

Junior standing. All students pursuing a Bachelor of Business Administration, Bachelor of Arts in Economics, or Bachelor of Science in Materials Management and Logistics from VCoBE, must apply for and be admitted to VCoBE before they are allowed to enroll in the Advanced Business Core and Major coursework for their degree.

Schedule Type

Lecture

Grading Basis

Standard Letter (A-F)

Administrative Unit

Marketing

Offered

Fall/Spring/Summer