COMM 3348 Copywriting and Art Direction

Focusing on the use of words and images, this course covers methods for developing creative advertising concepts, strategies and executions applied to a wide variety of advertising media. Students will understand the basics of the creative process as it applies to both copywriting and art direction and the building of an advertising creative portfolio.

Credits

3

Prerequisite

COMM 3304 with minimum grade of C.

Schedule Type

Lecture

Grading Basis

Standard Letter (A-F)

Administrative Unit

Communication

Offered

As scheduled