Academic Catalog

Bachelor of Arts in Digital Communications (Social Media and Digital Content Strategy Track)

120 credits

Major Requirements (42 crs)

Core Courses (27 crs):

COM 120Public Speaking

3

COM 305Media Literacy

3

COM 310Applied Electronic Journalism I

3

COM 329Introduction to Mass Media IS

3

COM 330Writing for the Media

3

COM 451Ethics and Law in a Digital World

3

COM 591Internship

3

COM 599Writing for Your Professional Life

3

COM 120: Satisfies general education requirement - 3 crs

Choose one of the following:

MKT 231Principles of Marketing

3

MKT 351Principles of Advertising

3

Social Media and Digital Content Strategy (18 crs):

AR 266Computer Graphics

3

AR 383Graphic Design

3

COM 375Professional Social Media Communications

3

COM 410Applied Electonic Journalism II

3

COM 460Media Message Production

3

CYB 361Web Programming

3

General Education Requirements (42 crs)

General Education Courses

COM 120Public Speaking

3

EN 111English Composition I

3

EN 112English Composition II

3

Behavioral/Social Science Electives

6

Fine Arts Elective

3

History Elective

3

Literature Elective

3

Mathematics Elective

3

Natural Science with Lab Elective

3

Philosophy Elective

3

Theology Electives

6

Mathematics Elective: Must be MA 125 or higher

Electives to reach 120 credit hours

General Electives (36 crs)