Digital Communications
The Digital Communications major is a career track designed to prepare students for entry into the professional world. With an advisor in the program, students may prepare for specific fields including broadcasting, journalism, strategic communications and social media. Students are able to obtain real world experience by publishing articles, blogs, vlogs and other professional work on the university’s online platform, Spire-Times. Students cover sports in addition to other school events and take part in live-tweeting on the student-run Twitter account. Our faculty encourage creativity and the development of professional skills, and guide students in mastering the digital technology used today. Graduates will be prepared to immediately launch into a career or enter graduate studies.
The major consists of a common core and electives tailored to the student’s professional interests and plans. Digital Communications majors must choose a track that fits their professional aspirations from Broadcasting/Journalism, Social Media and Digital Content Strategy, or Strategic Communications.
Broadcasting and journalism professionals work in various fields including TV and radio stations, as on-air talent, producers, directors, photographers, corporate audio/visual production departments, not-for-profits, training centers, and at creative agencies.
Social media and digital content strategist positions are in demand today. Students will be well-equipped and qualified to write and determine social media, marketing and online strategies for businesses, schools, and non-profit organizations.
Strategic communications professionals work in almost every industry, including business, entertainment, healthcare, government, tourism and education.