Business Administration – Digital Marketing
Business Administration – Digital Marketing is offered on-ground at the Leavenworth campus. The minor is offered on-ground at the Leavenworth campus. The Business Administration – Digital Marketing major is designed to teach students the principles of social media marketing, email marketing and mobile strategies that can be adapted to implement contemporary marketing campaigns for any type of organization. Students will enter the workforce confident in how to make tactical and data-driven decisions using social media measurement, business intelligence, SEO/SEM, web analytics and marketing data.
Program Learning Outcomes
Graduates of the Business Administration – Digital Marketing program will demonstrate:
- An ability to understand global aspects of business.
- Competence in the discipline of digital marketing.
- Oral and written communication skills.
- Competence in the application of technology.
- The ability to evaluate ethical principles and apply them to organizational decision making.
- The ability to solve business marketing problems.