Program Overview
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The Bachelor of Science in Business Administration (B.S.B.A.) degree in Marketing is designed for students already working in the field of marketing or those interested in developing a career in:
- Product development
- Brand management
- Sales management
- Wholesaling
- Marketing planning and analysis
- Public relations
What Students Will Learn in the B.S.B.A. Degree in Marketing Program
Our BSBA degree in Marketing focuses on all essential marketing activities, from planning an organization's products and services to pricing, promotion, and distribution to customers.
All students in the B.S.B.A. degree in Marketing program must complete a Business Administration Capstone requirement that integrates content across the degree program and validates the student's knowledge.
Degree Requirements
- College Algebra within Intellectual and Practical Skills section of general education requirements
- Quantitative Skills for Business and Statistics within the requirements of the Professional Business Requirements section
- How Students Earn Credit in the Area of Study: Courses in this area of study may be completed with Thomas Edison State University courses and/or courses from other institutionally accredited colleges. Prior learning assessment (PLA) and/or examinations may also be used.
School of Business and Management Upper-Level Degree Policy
Require that baccalaureate students complete a minimum of 18 credits at the upper level (3000 level or higher). Complete 12 upper-level credits in the area of study, the Capstone, and one additional 3 credit course, which can be completed in the area of study or the Business Core.
NOTE:
Courses that are devoid of a course code can be accepted in transfer if completed at colleges and universities accredited by the six institutional accrediting agencies recognized by the U.S. Department of Education.
In addition, the University offers a host of ways to earn credit for knowledge obtained in non-collegiate settings. Examples include:
- Courses and examinations approved through National College Credit Recommendation Service (NCCRS) and the American Council on Education (ACE) College Credit Recommendation Service.
- Military service
- License and certifications
- Prior learning assessment (PLA)
Credit Distribution
I. General Education Featured Courses (45 Credits)
A. Intellectual and Practical Skills (15 Credits)
B. Civic and Global Leadership (9 Credits)
| SOC-1010 | Our Changing World: An Introduction to Sociology | 3 |
| ETH-2200 | Leading the Way: A Path Towards Ethical Leadership | 3 |
| POS-1100 | American Government | 3 |
C. Knowledge of Human Cultures (15 Credits)
Select two featured courses from the list below:
D. Scientific Knowledge (6 Credits)
For additional TESU course options that will satisfy this area of the degree, go to
Scientific Knowledge.
II. Professional Business Requirements (42 Credits)
III. Area of Study (18 Credits)
A. Required Courses (3 Credits)
B. Marketing Electives (15 Credits)
| MKT-4790 | Applied Marketing Practices | 3 |
| MKT-3060 | Creating and Implementing the Electronic Enterprise | 3 |
| MKT-3350 | New Product Development and Marketing | 3 |
| MKT-4410 | Marketing with Digital and Social Media | 3 |
| MAN-4320 | Small Business Management | 3 |
IV. Electives (15 Credits)
For TESU course options, go to Elective Courses.
| TESU accepts credits in transfer from accredited institutions as well as non-collegiate providers. View information and resources on where you may find additional learning experiences. |
Total Credit Hours: 120