MKT-3350 New Product Development and Marketing
The development of a new product, especially when that new product is part of an existing product line, is a multidimensional process. New product development involves branding and promotional strategies as well as product assessment and redesign; these and other key product decisions all support corporate revenue strategies. The focus of this course is on the development of new products and the launch of these products as part of an overall product portfolio. Students are introduced to critical themes including the new product development process and the application of theory to practical business situations. The course offers students a variety of learning exercises and activities to enhance and reinforce their understanding of new product development and product management.