EBM 552 Internet Marketing Strategies
This course introduces students to concepts, tools, and techniques as they apply in business-to-consumer (B2C) and business- to-business (B2B) electronic marketing. Specific topics include branding and recognition, consumer and organizational behavior in an e-market place, channels and relationship marketing, tools and techniques in the B2B market, and assessment of e-market opportunities. Prerequisite: EBM515.
Prerequisite
EBM515 D- O EBM515 TC