BU 355 Social Media
The average consumer spends nearly 2.5 hours per day on social media sites. It is no surprise then, that advertising on social media has become exceptionally important in marketing. This course is intended to introduce students to the particularities of advertising via Facebook, Twitter, and Instagram. Students will learn how to build effective ads for these platforms, select their appropriate audience, and measure the success of their efforts.
Offered
Online for Digital Marketing majors only. Offered through RIZE consortium.