COM 3320 Advanced Online Advertising and Analytics

(formerly COM 332)

This course will provide students with a deeper understanding of advertising and promotional practices in today's marketplace. Overall campaign strategies and creatives will be evaluated for effectiveness and/or recommended follow-up. Campaigns can be designed around continuance of slogans, brand imagery and/or take on social issues and more. Students will be challenged to re-think creative and media strategies against current and applied consumer and audience analytics.

Credits

3

Distribution

Communications