2020-2021 Catalog and Student Handbook

Strategic Communication Certificate

Requirements for a certificate in Strategic Communication

Required courses

COMM 110Human Communication

3

MASS 101Media & Society

3

MASS 207Media Writing

3

1 course from

COMM 320Strategic Social Media

3

COMM 330Crisis Communication

3

  

MASS 225Introduction to Advertising

3

Or

MASS 230Introduction to Public Relations

3

3 credits from

COMM 209Argumentation & Debate

3

COMM 230Communication Theory & Research I

3

COMM 314Persuasion

3

COMM 320Strategic Social Media

3

COMM 322Experiential Practicum

1-3

COMM 330Crisis Communication

3

COMM 385Intercultural Communication

3

COMM 386Difference, Power, & Privilege

3

COMM 413Health Campaigns & Promotion

3

COMM 422Experiential Practicum

1-3

MASS 225Introduction to Advertising

3

MASS 230Introduction to Public Relations

3

MASS 310Public Relations Writing

3

MASS 371Corporate Video

3

MASS 375Website Design & Online Communication

3

MASS 380Advertising Copy Layout

3

MASS 420Media Law & Ethics

3

MKTG 201Principles of Marketing

3

PSYC 212Social Psychology

3

SMGT 336Sports Marketing

3

GRPH 201Software for Design

3

GRPH 350Information Design

3