2020-2021 Catalog and Student Handbook

Strategic Communication, Bachelor of Arts

Requirements for a major in Strategic Communication

Department Core (9 Hours)

COMM 110Human Communication

3

COMM 230Communication Theory & Research I

3

MASS 101Media & Society

3

Media Skills (choose 1) (3 Hours)

MASS 111Multimedia Foundations

3

MASS 123Media Production 1

3

MASS 150Principles of Photography I

3

MASS 375Website Design & Online Communication

3

GRPH 201Software for Design

3

GRPH 350Information Design

3

Approved Electives

(minimum 6 hours at 300-400 level) (9 Hours)

COMM/MASS

COMM/MASS

COMM/MASS

Minor, Certificate, or Cognate (with advisor approval)

(Minimum 3 hours at 200-level or higher) (9 Hours)

Choose one track (18-19 Hour)

AD/PR

MASS 207Media Writing

3

MASS 225Introduction to Advertising

3

MASS 230Introduction to Public Relations

3

MASS 410Advertising & Public Relations Campaigns

3

Internship
Complete one 3-credit internship at the 300-400 level.
MASS 397Media Studies Internship

3

MASS 497Media Studies Internship

3

Junior Core & Capstone
MASS 420Media Law & Ethics

3

MASS 430Capstone in Mass Media

3

*OR*

Organizational Communication/Public Relations

COMM 211Organizational Communication

3

COMM 420Business Communication Seminar

3

MASS 230Introduction to Public Relations

3

  

COMM 301Group Discussion & Leadership

3

Or

COMM 330Crisis Communication

3

  

COMM 311Organizational Development & Consulting

3

Or

COMM 411Training & Development

3

Junior Core & Capstone
MASS 420Media Law & Ethics

3

COMM 497Communication Internship

3

COMM 499Post-Internship Seminar

1

Total Credit Hours: 51-52