MKG 525 Essentials of Consumer Goods & Services
The purpose of this course is to develop advanceddecision making skills in the area of brandmanagement and marketing of consumer goods andservices. Course materials will focus on the keyconcepts and techniques that are useful inappraising and prioritizing marketing activities,conducting market analyses and solving marketing problems within the broader context of firmmanagement. Application of skills will bedemonstrated through extensive case studyprojects and classroom discussions.