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Business Administration: Marketing Concentration

CIP Code

52.0201

A primary function in the contemporary business world is marketing. Organizational strategy therefore requires effective marketing strategy. Choosing a Business Administration major with a marketing concentration enables students to continue onto graduate studies and/or career opportunities in brand management, marketing management, marketing communications, marketing analytics, sales, and a range of positions in consumer goods and services.

Requirements

 

Required courses for Marketing concentration [24 credits]

MKT 300MARKETING PRINCIPLES

3
MKT 310CONSUMER BEHAVIOR

3
MGT 380ENTREPRENEURIAL DEVELOPMENT

4
BAD 399INTERNSHIP SEMINAR

2
MKT 410MARKETING ANALYTICS

3
MKT 420MARKETING STRATEGY

3

Also, choose two (2) courses from the following:

MKT 320DIGITAL MARKETING

3
MKT 330BRAND STRATEGY

3
MKT 340INTEGRATED MARKETING COMMUNICATIONS

3
MKT 350MUSIC MARKETING

3
MKT 360SUPPLY MANAGEMENT

3
MKT 370PROFESSIONAL SELLING AND SALES MANAGEMENT

3
MKT 380HEALTHCARE MARKETING

3
MKT 400SPECIAL TOPICS IN MARKETING

3

Total Credit Hours: 120