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Marketing

Business

A.A.S. Degree (D,G,W)

With an education in Marketing, the graduate is prepared to work in a variety of entry-level marketing positions in different types of organizational settings in all sectors of the business world. You will gain broad-based knowledge of support fields such as accounting, law, computers and communications. You will gain knowledge and skills in specific areas of marketing, such as advertising, e-marketing, sales and sales management, retailing, and graphic design. Marketing courses are offered days and evenings and most are offered using online and other distance learning formats.

Program Graduate Competencies

The Program Graduate Competencies listed below identify the major learning goals related to your specific program of study and identify the knowledge and skills you will have when you graduate to be successful in your chosen field.

  1. Integrate professional, ethical and legal standards into business practice.
  2. Employ the various theories of management and marketing in a business.
  3. Develop integrated sales presentations.
  4. Utilize graphic design elements to develop professional hard-copy and electronic marketing/advertising materials.
  5. Apply e-Marketing techniques to create a competitive presence.
  6. Analyze the marketing strategic planning process of an organization.
  7. Evaluate the actions taken to acquire and retain customers.

Core Curriculum Competencies

The Core Curriculum Competencies listed below identify what you will be able to do as a graduate, regardless of your program of study. You will acquire these core competencies through general education courses and program-specific coursework. You will be expected to use relevant technology to achieve these outcomes:

  1. Apply clear and effective communication skills.
  2. Use critical thinking to solve problems.
  3. Collaborate to achieve a common goal.
  4. Demonstrate professional and ethical conduct.
  5. Use information literacy for effective vocational and/or academic research.
  6. Apply quantitative reasoning and/or scientific inquiry to solve practical problems.

Graduation Requirements

Core Courses

ECO 111Macroeconomics

3
ECO 122Microeconomics

3
ENG 101Composition I

3
ENG 102Composition II

3
MAT 152Quantitative Reasoning

3
SSC 100First Year Seminar

1

Program/Major Courses

ACC 101Accounting I

3
ACC 112Accounting II

3
BUS 101Introduction to Business

3
BUS 203Business Law

3
BUS 275Portfolio and Professionalism

3
MGT 212Principles of Management

3
MKT 212Principles of Marketing

3
MKT 214Advertising and Promotion

3
MKT 217Digital Marketing Fundamentals

3
MKT 219Sales and Sales Management

3

Program/Major Support Courses

CIS 107Introduction to Computers/Application

3
MIS 220Management Information Systems

3
OAT 242Desktop Publishing

4
SOC 215Business Ethics

3
OAT 152Excel

3

Suggested Pathway to Graduation (Course Sequence Sheet)

Semester 1

SSC 100First Year Seminar

1
ACC 101Accounting I

3
BUS 101Introduction to Business

3
CIS 107Introduction to Computers/Application

3
ENG 101Composition I

3
MAT 152Quantitative Reasoning

3

Semester 2

ACC 112Accounting II

3
ECO 111Macroeconomics

3
ENG 102Composition II

3
MGT 212Principles of Management

3
MKT 212Principles of Marketing

3

Semester 3

ECO 122Microeconomics

3
OAT 152Excel

3
MIS 220Management Information Systems

3
MKT 219Sales and Sales Management

3
OAT 242Desktop Publishing

4

Semester 4

BUS 203Business Law

3
SOC 215Business Ethics

3
MKT 214Advertising and Promotion

3
MKT 217Digital Marketing Fundamentals

3
BUS 275Portfolio and Professionalism

3

To complete program requirements, you must pass the above courses and earn at least 62 credits. The number of courses and credits required for graduation may be more depending on college readiness and the elective courses offered in your program major (if electives are a part of the program).

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